¶ MyID
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MyID, LLC is an American medical services company based in Saint George, Utah. It is affiliated with ENDEVR.[1]
¶ History
MyID's parent company, LifeStrength, was founded in November 2010.[2][3] MyID was introduced as a product sometime in 2012.[4]
After changing its name to ENDEVR, the company created its YouTube channel on August 30, 2013.[5]
The earliest available archived version of the company's website is from December 19, 2014.[1:1]
MyID, LLC was incorporated on February 20, 2018.[6]
¶ COVID-19
In April 2020, MyID published several promotional videos for the Assurance AB™ COVID-19 IgM/IgG Rapid Antibody Test developed by Predictive Laboratories and distributed in partnership with Wellgistics.[7] Results of the antibody test could be uploaded to the MyID app, which would provide that data to health authorities and the Centers for Disease Control and Prevention (CDC). The test and application were described as ways to help people return to work as they could provide proof of immunity.[8]
On May 12, 2020, MyID's general counsel Douglas Edmunds filed a trademark application for the MyID logo, wristband design and a proof-of-concept for a so-called "Health Passport". Matthew Starley, Chief Operating Officer at Wellgistics, was listed as a secondary contact.[9]
MyID also introduced the "MyID COVID Cleared Program," which "enables individuals to voluntarily self-report symptoms/temperatures, order/receive COVID-19 related test results, and choose when and with whom to share those results, thereby putting employees in control of their sensitive data."[10]
In January 2021, MyID announced a partnership with Merck to "provide the MyID mobile app and wristband to patients" being treated with Merck's Keytruda, an antibody-based immunotherapy drug.[11]
MyID participated in the National Community Pharmacists Association (NCPA)'s 2021 Annual Convention,[12] focused on how to "leverage the disruption of the pandemic, change the face of pharmacy, and power up our practices."[13] Event sponsors included McKesson, Merck, Moderna and Pfizer.[14]
As of October 2021, MyID offers users "access to COVID-19 immunization records," in "partnership with public health agencies," using "personal and sensitive data required directly to support COVID-19-related-efforts."[15]
¶ Presence in East Palestine, Ohio
In October 2022, Mayor Trent Conaway of the Village of East Palestine, Ohio announced that the East Palestine Fire Department would partner with MyID to distribute bracelets and digital ID cards.[16] The idea allegedly came from fire Chief Keith Drabick, who had used the MyID system at his previous job at a fire department in Horry County, South Carolina. Distribution ocurred at an event on January 29, 2023 to "help save lives" in the event of a medical emergency.[17]
However, following the Norfolk Southern train derailment in East Palestine on February 3, 2023, Drabick insisted that "nobody’s received any devices up until now," and the department hadn't "even distributed them yet." 60 people were reportedly signed up to receive a device.[18]
¶ Organization
MyID is a former partner of Pure Blood Registry.[19]
¶ Personnel
| Name | Position | Notes |
|---|---|---|
| Steve Schone | Founder[3:1] | ENDEVR |
| Eric Olson | Chief Executive Officer[11:1] | Predictive Biotech, Johnson & Johnson |
| Brian Norton | Board Chairman[20] | Wellgistics |
| Robert Pedersen | Board Chairman (2012-2018)[20:1] | Del Sol, HZO, ZAGG, Pedersen Family Foundation |
| Nicole Hadley | Executive Assistant[6:1] | ENDEVR |
| David Madsen | Manager[6:2] | - |
| Douglas Edmunds | Registered Agent[6:3] | - |
| Brandon Davies | Junior Graphic/Web Designer (2017-2019); Digital Marketing Specialist (2018-2019)[15:1] | LeisureLink, Utah Tech University, Hometown Fitted, Pro Image Sports |
¶ External links
Home. MyID Personal Identification Bracelet. Retrieved December 19, 2014, from https://web.archive.org/web/20141219184519/https://www.getmyid.com/ ↩︎ ↩︎
MyID - Crunchbase Company Profile & Funding. Crunchbase. Retrieved July 18, 2023, from https://www.crunchbase.com/organization/myid ↩︎
Steve Schone. LinkedIn. Retrieved July 18, 2023, from http://archive.today/2023.07.18-182247/https://www.linkedin.com/in/steve-schone-35167315/ ↩︎ ↩︎
ENDEVR. (2012, October 18). MyID. Live Inspired. https://web.archive.org/web/20230806001208/https://lifestrengthblog.wordpress.com/2012/10/18/myid-band/ ↩︎
MyID. YouTube. Retrieved July 18, 2023, from http://archive.today/2023.07.18-174913/https://www.youtube.com/@endevrmedia/about ↩︎
MYID, LLC. (2023, May 24). OpenCorporates. http://archive.today/2023.07.19-005933/https://opencorporates.com/companies/us_ut/10719978-0160 ↩︎ ↩︎ ↩︎ ↩︎
MyID. (2020, April 3). How to: Assurance ABTM COVID-19 IgM/IgG Rapid Antibody Test. YouTube. https://web.archive.org/web/20230718192104/https://www.youtube.com/watch?v=Fn4mByYGqQY ↩︎
MyID. (2020, April 14). Why the Assurance ABTM Test is accurate at detecting COVID-19 antibodies. YouTube. https://web.archive.org/web/20230806005951/https://www.youtube.com/watch?v=EWb9ZnxHn38 ↩︎
Application for Myid. (2020, May 12). USPTO.report. http://archive.today/2023.07.19-024122/https://uspto.report/TM/88913008/APP20200515084624/ ↩︎
MyID COVID Cleared Program. MyID Shop. Retrieved August 6, 2023, from http://archive.today/2023.08.06-021405/https://shop.getmyid.com/pages/myid-covid-cleared-program ↩︎
MyID launches partnership with Merck & Co Inc. for KEYTRUDA. (2021, January 20). St George News. http://archive.today/2023.07.18-183154/https://www.stgeorgeutah.com/news/archive/announcements/myid-launches-partnership-with-merck-co-inc-for-keytruda/ ↩︎ ↩︎
Caswell, B. (2021). NCPA 2021 Annual Convention Program Guide. National Community Pharmacists Association. https://web.archive.org/web/20230718185309/https://ncpa.org/sites/default/files/2021-10/2021-Program-Guide.pdf ↩︎
NCPA Gearing Up for 2021 Annual Convention on Leveraging the Disruption. (2021, September 28). National Community Pharmacists Association. https://web.archive.org/web/20210928210016/https://ncpa.org/newsroom/news-releases/2021/09/28/ncpa-gearing-2021-annual-convention-leveraging-disruption ↩︎
Annual Convention. National Community Pharmacists Association. Retrieved October 2, 2021, from https://web.archive.org/web/20211002000616/https://ncpa.org/annual-convention ↩︎
Privacy Policy. (2021, October 1). MyID. http://archive.today/2023.08.06-202840/https://www.getmyid.com/privacy-policy ↩︎ ↩︎
White, K. (2022, October 15). East Palestine FD introduces ID program. Morning Journal News. http://archive.today/2023.02.15-170153/https://www.morningjournalnews.com/news/local-news/2022/10/east-palestine-fd-introduces-id-program/ ↩︎
Rogers, J. (2023, January 29). East Palestine rolls out My ID program to help save lives. WFMJ. http://archive.today/2023.02.19-051215/https://www.wfmj.com/story/48252848/east-palestine-rolls-out-my-id-program-in-an-effort-to-help-save-lives-oh ↩︎
Sess, D. (2023, February 20). East Palestine first responders address conspiracy theories around medical bracelets. WKBN. http://archive.today/2023.02.21-151033/https://www.wkbn.com/news/local-news/east-palestine-train-derailment/east-palestine-first-responders-address-conspiracy-theories-around-medical-bracelets/ ↩︎
MyID. Pure Blood Registry. Retrieved July 19, 2023, from https://web.archive.org/web/20230719032154/https://www.purebloodregistry.com/myid ↩︎
Robert G. Pedersen II. LinkedIn. Retrieved August 6, 2023, from http://archive.today/2023.08.06-201720/https://www.linkedin.com/in/robert-g-pedersen-ii-000727a8/ ↩︎ ↩︎