¶ This Is Our Shot
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This Is Our Shot was a Canadian mass promotional campaign for COVID-19 vaccines. It made use of the slogan "#TogetherAgain" on social media.
¶ History
This Is Our Shot was launched on April 28, 2021.[1] Less than three weeks later, the campaign coordinated with Peel Public Health to host a vaccination site at Embassy Grand Convention Centre in Brampton, Ontario.[2]
¶ Organization
The campaign was reportedly "conceptualized by a coalition of doctors and COVID-19 task forces that focused on ethnic communities including the South Asian COVID Task Force, 19 to Zero, Latin American Covid Task Force, Black Physicians of Canada, Canadian Muslim COVID-19 Task Force, Siksika Health Services and BlackNorth Initiative."[3]
¶ Partners
Partners of the campaign include:[4]
- 19 to Zero
- 55 Rush
- ABB
- Accenture
- Air Canada
- Air Miles
- Alberta Chambers of Commerce (ACC)
- Alberta Health Services (AHS)
- Amazon
- ArcelorMittal
- Arterra Wines Canada
- ATCO
- Atlantic Chamber of Commerce
- Aurora Chamber of Commerce
- Baffin Regional Chamber of Commerce (BRCC)
- Bank of Montreal (BMO)
- Barrie Chamber of Commerce
- Bayshore HealthCare
- Bell
- Bell Media
- Belleville Chamber of Commerce (BCC)
- Black Physicians of Canada
- BlackNorth Initiative (BNI)
- Blake, Cassels & Graydon
- Bombardier
- Borrowell
- Boston Consulting Group (BCG)
- Bracebridge Chamber of Commerce
- Brantford Brant Chamber of Commerce
- Breakfast Television (BT)
- British Columbia Chamber of Commerce
- Brockville and District Chamber of Commerce
- Brookstreet Hotel
- Bruce Power
- Burlington Chamber of Commerce
- Burnaby Hospital Foundation
- Business Council of British Columbia
- Business Council of Canada
- Cabot Cape Breton
- Cadillac Fairview (CF)
- CAE
- Calgary Catholic Immigration Society (CCIS)
- Calgary Flames
- Cambridge Chamber of Commerce
- Cameco
- Camping In Ontario
- Canada Life
- Canadian Bank Note Company (CBN)
- Canadian Chamber of Commerce
- Canadian Imperial Bank of Commerce (CIBC)
- Canadian Media Directors' Council (CMDC)
- Canadian Muslim COVID-19 Task Force (CMCTF)
- Canadian National Railway (CN)
- Canadian Tire
- Cannacord Genuity (CG)
- Carleton Place and District Chamber of Commerce
- Centre for Newcomers
- Chartwell Retirement Residences
- Chatham-Kent Chamber of Commerce
- City of Hamilton
- Citytv
- Clearwater
- Cleveland Clinic Canada
- Coca-Cola Company
- Coca-Cola Canada Bottling Limited
- Cogeco Media
- Cogent Power
- Convenience Industry Council of Canada (CICC)
- Coril Holdings
- Council of Agencies Serving South Asians (CASSA)
- Dell Technologies
- Dilawri
- DoorDash
- Drinks Ontario
- Eastlink
- Enbridge
- Enthusiast Gaming
- Entripy
- Ernst & Young (EY)
- Fairmont Banff Springs
- Farm Boy
- Freedom Mobile
- General Electric (GE)
- Ghostshop Design
- Giant Tiger
- GlaxoSmithKline (GSK)
- The Globe and Mail
- Grasslands
- Gravenhurst Chamber of Commerce
- Great Wolf Lodge
- Greater Kitchener Waterloo Chamber of Commerce
- Greater Niagara Chamber of Commerce
- Greater Oshua Chamber of Commerce
- Greater Peterborough Chamber of Commerce
- Greater Toronto Airports Authority (GTAA)
- Grimsby & District Chamber of Commerce
- GroupM
- Guelph Chamber of Commerce
- Halifax Chamber of Commerce
- Halton Hills Chamber of Commerce
- Hamilton Chamber of Commerce
- Hamilton Health Sciences
- Hatch
- Hatzoloh Toronto
- Hewlett-Packard (HP)
- Home Hardware
- Hudson's Bay
- Huron Chamber of Commerce
- Hydro One
- Hydro Québec
- IBM
- I-MED Pharma
- Imperial Oil
- Ingersoll District Chamber of Commerce
- Innovative Medicines Canada
- Insurance Bureau of Canada (IBC)
- Intact Insurance
- Interac
- International Language Academy of Canada (ILAC)
- Intuit
- IV.AI
- The Keg
- Kids Help Phone
- Kinsta
- KPMG
- Kraft Heinz
- Labatt Brewing Company
- Latin American Covid Task Force
- League
- Learnington District Chamber of Commerce
- Leo Burnett
- Lifemark
- Lindsay & District Chamber of Commerce (LDCC)
- Live Nation
- London Chamber of Commerce
- Longo's
- Lululemon
- Lung Health Foundation
- Magna International
- Manitoba Chambers of Commerce
- Manulife
- Maple Leaf Foods
- Maple Leaf Sports & Entertainment (MLSE)
- Markham Board of Trade
- Markham Fire & Emergency Services (MFES)
- Marriott Bonvoy
- Mastercard
- McCain Foods
- McCarthy Tétrault
- McDonald's
- Medavie Blue Cross
- Medcan
- Medtech Canada
- Merck
- Miix Analytics
- Milton Chamber of Commerce
- Mississauga Board of Trade (MBOT)
- Moneris
- Motor Vehicle Retailers of Ontario (MVRO)
- Muskoka Lakes Chamber of Commerce
- National Football League (NFL)
- National Hockey League (NHL)
- Neighbourhood Pharmacy Association of Canada
- Nestlé
- Newmarket Chamber of Commerce
- North Bay & District Chamber of Commerce
- Northwest Territories Chamber of Commerce
- Northwestern Health Unit (NWHU)
- Norton Rose Fulbright
- Oakville Chamber of Commerce
- Omni Television
- Omnicom Media Group
- Ontario Chamber of Commerce
- Ontario Federation of Agriculture
- Ontario Medical Association (OMA)
- Ontario Power Generation (OPG)
- Ontario Society of Professional Engineers
- Ontario Trucking Association
- Ontario Vaccination Support Council (OVSC)
- Ontario's Universities
- Orillia District Chamber of Commerce
- Owen Sound & District Chamber of Commerce
- Pandemic Pregnancy Guide
- Paris & District Chamber of Commerce
- Pelmorex
- PepsiCo
- Port Hope and District Chamber of Commerce
- Postmedia Network
- Punjabi Kids' Health
- Purolator
- Quebecor
- Quinte West Chamber of Commerce
- Regional Municipality of Peel
- Relevant Bits
- Restaurants Canada
- Rexall
- Richmond Hill Board of Trade
- Rio Tinto
- Rogers Communications
- Rogers Spots & Media
- Rogers TV
- Royal Bank of Canada (RBC)
- RYCOM
- Saint Elizabeth Health Care
- Saskatchewan Chamber of Commerce
- Sault Ste. Marie Chamber of Commerce
- ScienceUpFirst
- Scotiabank
- Seneca College
- Shaw
- Sherrard Kuzz
- Shuswap North Okanagan Division of Family Practice
- Siemens
- Siksika Health Services
- Simcoe and District Chamber of Commerce
- Sleep Country Canada
- Sobeys
- The Source
- South Asian COVID Task Force
- Sportsnet
- Spotify
- St. Joseph Communications (SJC)
- St. Thomas & District Chamber of Commerce
- Stoney Health Services
- Stoufville Chamber of Commerce
- Stratford & District Chamber of Commerce
- Sun Life Financial
- TC Energy
- TD Bank Group
- TELUS
- Tennis Canada
- Thunder Bay Chamber of Commerce
- TikTok
- Tillsonburg District Chamber of Commerce
- Tim Hortons
- TJX Companies
- Today's Shopping Choice (TSC)
- Toronto Blue Jays
- Toronto Jewish Community COVID-19 Task Force
- Toronto Pearson International Airport
- Toronto Region Board of Trade
- Toronto Star
- Toyota
- Toyota Motor Manufacturing Canada
- TRAXX Coach Lines
- Unity Health Toronto
- University of Calgary
- University of Manitoba
- University of Toronto
- Upfield
- Upper Ottawa Valley Chamber of Commerce
- Urban Planet
- Vancouver Canucks
- Verizon Media
- Vidéotron
- Walmart
- Waste Connections of Canada
- Wealthsimple
- The Weather Network
- West Nipissing Chamber of Commerce
- WestJet
- Whitby Chamber of Commerce
- Woodstock Chamber of Commerce
- Yee Hong Seniors Living
- YM Inc.
- York University
- YouTube
- Zumin
¶ External links
“This is Our Shot” Rallies Canadians to Get Vaccinated Against COVID-19. (2021, April 28). This Is Our Shot Canada. https://web.archive.org/web/20230714200244/https://thisisourshot.ca/this-is-our-shot-rallies-canadians-to-get-vaccinated-against-covid-19/ ↩︎
Burman, D. (2021, June 3). From campaign to clinic: Group behind “This Is Our Shot” launches vaccination site. CityNews Toronto. http://archive.today/2023.07.15-172948/https://toronto.citynews.ca/2021/06/03/this-is-our-shot-launches-vaccination-site/ ↩︎
Burman, D. (2021, December 8). This Is Our Shot campaign wraps up with over $111K donation to Kids Help Phone. City News Toronto. https://web.archive.org/web/20230714200043/https://toronto.citynews.ca/2021/12/08/this-is-our-shot-campaign-ends-111k-donation-kids-help-phone/ ↩︎
Home. This Is Our Shot Canada. Retrieved July 14, 2023, from https://web.archive.org/web/20230714200256/https://thisisourshot.ca/ ↩︎